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Golf Equipment Prices - Don't Believe All The Marketing Hype
From: Golf-Online-TipsOne thing to watch out for, especially if you are a compulsive buyer, is buying the latest and greatest golf equipment just because of marketing hype. You can control what you buy, if you take a balanced, objective look at the strategies used in marketing golf products.
What happens when you visit your local golf store? You will probably be convinced by the sales person that you must have the latest golf balls on the market.
Marketing Hype
While visiting a golf store lately, I started asking questions about marketing hype. We were discussing the new golf balls, and he was telling me that representatives from different companies send him golf balls to use, hoping that he'll recommend them to his customers.
Well, he said he's tried just about everything, and in his opinion, they all play about the same now. Picking up a box of 12 Titleist balls, he said, "This one is probably the best." They cost $24.99 for the dozen. Then he laughed and picked up another box. "But this one is our best seller."
The box was priced $44.99 for the dozen. I looked surprised. He shook his head and said, "It's all hype. People think that if the balls cost double, they're bound to play better." Don't just buy a golf ball by the price - know how to choose a golf ball that is right for you.
Golf Clubs
Now we have the new hybrid clubs that seemingly performs a certain type of shot that none of your irons can provide. Are they really going to change your game that much? Or is it all a part of the marketing hype?
I heard one marketer say that since the golf market was so saturated, he priced his clubs at triple the price of anyone else's. He sold hundreds of thousands of dollars worth but the clubs weren't any more expensive to make than other clubs. It was just a "market test" and people bought like crazy.
Since no two people play golf the same and everyone has an individual physique and swing; a product that adds distance for one player may not help another player at all.
So don't buy golf equipment just because it is the latest fad or because the advert says you will get more distance. Know what type of golf clubs or golf balls are suited to your game. Just because one golf pro buys one kind of ball or club doesn't mean that it's the best for you.
The sales pitches that swear you're going to add 30 yards and never hit another slice entice us to shell out the big bucks. But if you're careful and have a healthy dose of skepticism, you'll save both time and money in the long run.
Cheap Golf Clubs
There are several ways to get a hold of cheap golf equipment that will suit your game. For golf clubs, you could buy some well made golf club clones from Pinemeadow Golf. For example, the Pinemeadow Excel 450cc at $99 compares features and performance to the Callaway® Big Bertha Titanium 454 Driver at $499.
Another way to save money on golf clubs is to buy Certified Preowned Golf Clubs from GlobalGolf where you can find some slightly used top brand name golf clubs at great savings.
Lastly, you can buy last year's top golf clubs at, sometimes, more than half price off. For example, if you go to Scorelow and check out their Discount Golf Clubs you can find last year's big favorite - Nike SQ Sumo Squared Driver for only $179.95. Why? Because Nike brought out their new Nike SQ Sumo Squared 5900 Driver which sells for more than double. For most golfers, it is not necessary to have the latest offerings; I am sure you can find many clubs that have just been replaced at great discounts.
Remember, in the golf world, just because a product is more expensive, it doesn't mean it's necessarily any better.
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